Lily Magallanes is a photographer (http://lilyphotography.org) who is taking her services to the next level. Yay Lily!! She has started writing proposals for her clients and is wondering what information should be in the proposal in order to protect her and the client. Great question! I will answer it in three parts.
The first thing to do is research your industry--not meet with your potential client. Don't get me wrong, you can set up the meeting, but before you talk with them make sure you have done the following:
a) Understand what others in the industry would offer your client and at what price point. Be realistic in this assessment, you should take a close look at who your competitors are. Your competitors are those who have similar training and experience to you;
b) Ask yourself if you can provide a competitive level of service in your current situation. If the answer is yes, then you can meet with the client. If the answer is no, then you should think about what you need in order to provide a more competitive level- experience, equipment, education, assistance, etc. and how you will obtain that. If you are confident that you can provide an excellent final product, but experience is what you need, you might consider performing the services for free or for a below market price (so long as you disclose the level of experience to your client) in order to obtain the experience and get word-of-mouth going; and
c) Set up a meeting with your client. Since you have done a & b above, you should attend the meeting with an idea of what you can provide and at what price.