Following-up keeps you fresh on somebody else's mind. We live in a very busy world, where we might not even remember the conversation we had a few hours ago. If you want to be remembered you must take initiative.
To "follow-up" means to do something that continues what you have already started. It is not so difficult, the hardest part is to start "the something," when you follow-up you already have the momentum going.
For example, if you send an email to a potential employer re-stating your interest in a position you applied for, this is following-up. The email is the "action" that "continues" your pursuit of the job which was "started" by the application you submitted. A second example is the phone call you make to an Alum you met from a university you are interested in attending and is willing to help you with your application. Your phone call is the "action" that "continues" your discussion that was "started" by your prior conversation.
Your follow-up activity keeps you fresh on another person's mind and allows you to go after a potential opportunity to see where it leads. So...don't be shy...who should you follow-up with this week?
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